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Transition of electric vehicles from a niche to a regime: Analysing the impact of consumers' internal factors on purchasing behavior in the U.S. and Finland
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School of Business |
Bachelor's thesis
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en
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58 + 22
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Objectives: The main objective of the study was to understand why the transition to electric vehicles has been slower in the U.S. compared to other developed countries. Supporting objectives to achieving the main one includes comparing the electric vehicle incentives and barriers present.
Summary: A study was conducted to analyze and compare the effect internal factors on buying behavior have on intent to purchase electric vehicles between the U.S. and Finland. To gather the necessary data, consumers reported their knowledge on electric vehicles, perceptions of barriers and incentives to their purchase, attitudes towards electric vehicle features and intent to purchase and own electric vehicles. The results would suggest if the U.S. consumers internal factors are the cause of their low adoption of electric vehicles
Conclusions: Secondary research indicated that Finland had more incentives and less barriers to the purchase of electric vehicles than the U.S., and the primary research indicated that Finland was further ahead in the transition of electric vehicles from niche to regime. Consumers attitudes were concluded as the most influential factor to intent to purchase.