Applying cross-functional teams in the service innovation process
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
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Author
Date
2012
Department
Major/Subject
Marketing
Markkinointi
Markkinointi
Mcode
Degree programme
Language
en
Pages
74
Series
Abstract
Applying cross-functional teams in the service innovation process Case: Telecom SMEDescription
Keywords
high-technology services, korkean teknologian palvelut, innovations, innovaatiot, innovation management, innovaatioiden johtaminen, cross-functional teams, toimintojenväliset tiimit