Digital multi-channels as an opportunity for enhancing CRM in pharmaceutical industry. Physicians' behaviour and value creation in digital multi-channel environment
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
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Instructions for the author
Instructions for the author
Author
Date
2006
Major/Subject
Marketing
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
markkinointi, asiakashallinta, internet, verkkokauppa, palvelut, terveydenhuolto, lääketeollisuus, terveystalous
