Value relevance of brand equity: Evidence from Technology, Media & Telecommunications sector in the US

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2020
Major/Subject
Mcode
Degree programme
Accounting
Language
en
Pages
47
Series
Description
Thesis advisor
Jarva, Henry
Keywords
value relevance, intangible assets, brand value, brand equity, market-to-book-value gap, capital markets efficiency, USA
Other note
Citation