“I Am Sorry That You Are Offended” – Examining Public Apologies on YouTube as Speeches of Crisis Communication

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2019
Department
Johtamisen laitos
Major/Subject
Mcode
Degree programme
Corporate Communication
Language
en
Pages
53 + 21
Series
Description
Thesis advisor
Moisander, Johanna
Keywords
crisis communication, social media, YouTube, content analysis
Other note
Citation