Impact of xenocentrism on Vietnamese consumers’ product judgment and buying intentions
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Journal Title
Journal ISSN
Volume Title
School of Business |
Bachelor's thesis
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Author
Date
2018
Department
Major/Subject
Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
36
Series
Description
Thesis advisor
Shukla, PauravKeywords
consumer behavior, consumer xenocentrism, country of origin, product judgment, buying intention, hedonic consumption, utilitarian consumption
