Designing Career Paths in Graphic Design

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Journal ISSN
Volume Title
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
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Date
2018-04-22
Major/Subject
Mcode
Degree programme
Language
en
Pages
22
1-22
Series
The Design Journal, issue 3
Abstract
How to practically monitor what is sought from designers in practice forms a basic concern for educators in design. In this paper, we analyse what employers require from applicants in 230 job advertisements for graphic design positions from Finland. We structure the requests stated in the advertisements in terms of what graphic designers are expected (a) to deliver, (b) to know, and (c) to have. We compare the specific requirements listed for traditional and digital graphic design positions. The results of our analysis suggest that the skill set outlined in the advertisements for traditional graphic design positions suggests a more ‘generalist’ professional, whereas the skill set outlined for digital positions suggests a more ‘specialist’ professional. We end the paper by discussing the implications of our findings for graphic design education and how our research process could inform educational programme developments.
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Keywords
design education, design competences, graphic design, job advertisements, Finland
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Citation
Nicoletti Dziobczenski , P , Person , O & Meriläinen , S 2018 , ' Designing Career Paths in Graphic Design : A Document Analysis of Job Advertisements for Graphic Design Positions in Finland ' , The Design Journal , no. 3 , pp. 1-22 . https://doi.org/10.1080/14606925.2018.1444874