Why businesses should focus on green products' production during environmental disasters

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School of Business | Bachelor's thesis
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Date
2017
Major/Subject
Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
41
Series
Abstract
Objectives The main objectives of this study were to look at the cyclical relationship among global warming, natural disasters and human activities and find ways to improve the environmental well-being by changing human activities through a business perspective. Summary This study looks at how global warming, natural disasters and human activities interact with each other. In such context, this study look at how the purchase of green products can help improve the conditions of the relationship. Next, the study focuses on how environmental disasters can have effects on environmental awareness, which in turn would have an effect on the cyclical relationship as a whole. From which, businesses could be able to strategize their green products’ production better. Finally, this study look at the limitations and suggest ways to improve future studies on the subject. Conclusions This study concludes that businesses should focus on the production of green products during environmental disasters in order to increase sales and save cost.
Description
Thesis advisor
Ranta, Tapio
Keywords
green products, environmental awareness, consumer behavior, environmental disasters
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