The Process of Business Model Development: a Case Study of a Multinational De Alio Company Entering an Emerging Biotechnology Market Segment

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School of Business | Master's thesis
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Date
2017
Major/Subject
Mcode
Degree programme
Management and International Business (MIB)
Language
en
Pages
89
Series
Description
Thesis advisor
Granqvist, Nina
Keywords
business model development process, organisational learning, de alio, business model
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