Cross Platform product promotion: Using web as a medium to promote mobile products
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School of Science |
Master's thesis
Checking the digitized thesis and permission for publishing
Instructions for the author
Instructions for the author
Authors
Date
2010
Major/Subject
Tietokoneverkot
Mcode
T-110
Degree programme
Language
en
Pages
[9] + 52
Series
Abstract
A mobile game is a video game played on a mobile phone, smart phone, PDA or handheld computer. Mobile games are developed using platforms and technologies such as Windows Mobile, Palm OS, Symbian OS, Sun's J2ME, Qualcomm's BREW, Google Android, Apple iPhone OS, Nokia Maemo etc. One major problem for developers and publishers of mobile games is describing a game in such detail that it gives the customer enough information to make a purchasing decision. Currently, mostly Mobile Games are mainly sold through network carriers or operators own portals. This means there are only a few lines of text and/or a couple of nice screen shots of the game to excite the customer. Third party, off-deck game stores have not yet taken off in most parts of the world, as the carriers use a walled garden approach to their business models typically for creating their monopoly. The fundamental problem which this master's thesis is going to analyze and try to find a solution is how to promote mobile products using minimum investment and maximum promotion to a wide spectrum of users irrespective of operator bounds and geographical location.Description
Supervisor
Ylä-Jääski, AnttiThesis advisor
Barrow, CyrilTarkoma, Sasu
Keywords
mobile gaming, web store, promotion, GMG, IAF, MOM, JMS, SS7