Price experimentation - Optimizing revenues in a casual mobile game

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URL

Journal Title

Journal ISSN

Volume Title

School of Business | Master's thesis

Authors

Date

2020

Department

Tieto- ja palvelujohtamisen laitos

Major/Subject

Mcode

Degree programme

Information and Service Management (ISM)

Language

en

Pages

36 + 8

Series

Description

Thesis advisor

Halme, Merja

Keywords

monetization, free-to-play, price experimentation, A/B test

Other note

Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-202007124322

Collections

[gradu] Kauppakorkeakoulu / BIZ