Quantifying and communicating value - a case study in the silver jewelry industry
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URL
Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu |
Master's thesis
Authors
Date
2014
Department
Major/Subject
Teollisuustalous
Mcode
TU-22
Degree programme
Language
en
Pages
86 + [3] s.
Series
Description
Supervisor
Lillrank, PaulThesis advisor
Hurttia, JariKeywords
asiakasarvo, asiakasarvon kvantifioiminen, viestittäminen, arvopohjainen myynti, customer value, value quantification, value communication, value based-sales