Brandi-identiteetin, imagon ja markkinointistrategian vuorovaikutussuhteet vaatetusteollisuudessa. Case: KoneHELSINKI.
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School of Business |
Master's thesis
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Authors
Date
2006
Major/Subject
Markkinointi
Mcode
Degree programme
Language
fi
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Description
Keywords
markkinointi, strategia, brandit, imago, vaatetusteollisuus, muoti, design management