The Great Escape: Metaphors for Consumer Escapism
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2018
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
42
Series
Description
Thesis advisor
Weijo, HenriKeywords
Escapism, Consumer escapism, Compulsive consumption, Experiential consumption, Play, Ludic consumption, Metaphorical analysis