Managing Small Businesses' Customer Experience in the Field of Consumer Services
dc.contributor | Aalto University | en |
dc.contributor | Aalto-yliopisto | fi |
dc.contributor.advisor | Kajalo, Sami | |
dc.contributor.author | Malkamäki, Aino | |
dc.contributor.department | Markkinoinnin laitos | fi |
dc.contributor.school | Kauppakorkeakoulu | fi |
dc.contributor.school | School of Business | en |
dc.date.accessioned | 2022-05-15T16:09:23Z | |
dc.date.available | 2022-05-15T16:09:23Z | |
dc.date.issued | 2022 | |
dc.format.extent | 38 + 2 | |
dc.format.mimetype | application/pdf | en |
dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/114313 | |
dc.identifier.urn | URN:NBN:fi:aalto-202205153174 | |
dc.language.iso | en | en |
dc.programme | Markkinointi | en |
dc.subject.keyword | customer experience management | en |
dc.subject.keyword | small business | en |
dc.subject.keyword | consumer services | en |
dc.subject.keyword | WOM | en |
dc.title | Managing Small Businesses' Customer Experience in the Field of Consumer Services | en |
dc.title | Asiakaskokemuksen johtaminen kuluttajapalveluita tarjoavissa pienyrityksissä | fi |
dc.type | G1 Kandidaatintyö | fi |
dc.type.ontasot | Bachelor's thesis | en |
dc.type.ontasot | Kandidaatintyö | fi |