Managing Small Businesses' Customer Experience in the Field of Consumer Services

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School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.

Date

2022

Major/Subject

Mcode

Degree programme

Markkinointi

Language

en

Pages

38 + 2

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Description

Thesis advisor

Kajalo, Sami

Keywords

customer experience management, small business, consumer services, WOM

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