social media influencers and their impact on college students' consuming behavior

Thumbnail Image
Files
bachelor_Zhang_Baining_2021.pdf (1.03 MB)
Journal Title
Journal ISSN
Volume Title
School of Business | Bachelor's thesis
Unless otherwise stated, all rights belong to the author. You may download, display and print this publication for Your own personal use. Commercial use is prohibited.
Author
Date
2021
Department
Mikkelin kampus
Major/Subject
Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
35+6
Series
Abstract
Social media influencer is becoming a major role in marketing strategy. As a new apperaed role, it has been growing and self-improving at a very fast speed, and as such, it is important to understand its impact towards people. Among people, college students are a group that react the fastest to new trend based on their age and time. The study included a survey in order to have better understanding of the changes of college students’ purchase intention towards recommendations from social media influencers and sponsorship.
Description
Thesis advisor
Zdravkovic, Srdan
Keywords
social media influencers, college students, consuming behavior, impact
Other note
Citation
Permanent link to this item
https://urn.fi/URN:NBN:fi:aalto-202105096601
Collections
[kand] Kauppakorkeakoulu / BIZ (Open Access)