Defining the Value Proposition for Business-to-Consumer Online Communities
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Helsinki University of Technology |
Diplomityö
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Date
2002
Major/Subject
Yritysstrategia ja kansainvälinen liiketoiminta
Mcode
TU-91
Degree programme
Language
en
Pages
125
Series
Description
Supervisor
Autio, ErkkoKeywords
online communities, virtuaaliyhteisö, virtual communities, asiakassuhdemarkkinointi, customer relationship marketing