Advertising strategy for a global product - an example of Fiskars-scissors

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorMarstio, Tuija
dc.contributor.departmentHKKK. Markk. Pro gradufi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-15T20:14:45Z
dc.date.available2020-11-15T20:14:45Z
dc.date.issued1986
dc.format.extent101
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/51056
dc.identifier.urnURN:NBN:fi:aalto-202011159914
dc.language.isoenen
dc.rights.accesslevelclosedAccess
dc.subject.keywordSAKSETfi
dc.subject.keywordVIENTIfi
dc.subject.keywordMAINONTAfi
dc.titleAdvertising strategy for a global product - an example of Fiskars-scissorsen
dc.type.okmG2 Pro gradu, diplomityö
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis
local.aalto.digiauthask
local.aalto.digifolderAalto_53697
local.aalto.idthes3507
local.aalto.openaccessno
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