Advertising strategy for a global product - an example of Fiskars-scissors

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
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Author
Date
1986
Department
HKKK. Markk. Pro gradu
Major/Subject
Mcode
Degree programme
Language
en
Pages
101
Series
Description
Keywords
SAKSET, VIENTI, MAINONTA
Citation
Permanent link to this item
https://urn.fi/URN:NBN:fi:aalto-202011159914
Collections
[gradu] Kauppakorkeakoulu / BIZ