Buyer consolidation and response strategies of paper manufacturers. Case: Efficiency of sales channel structures and key account management processes at StoraEnso

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Journal Title
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Volume Title
School of Business | Master's thesis
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Author
Date
2004
Department
Markkinoinnin laitos
Major/Subject
International Business
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
Kansainväliset yhtiöt, Paperiteollisuus, Metsäteollisuus, Toimialat, Markkinointi, Asiakkaat, Suhdemarkkinointi, Myynti
Citation
Permanent link to this item
https://urn.fi/URN:NBN:fi:aalto-2020111715916
Collections
[gradu] Kauppakorkeakoulu / BIZ