Motivation, ability, and opportunity to process Internet advertising: a study of the media owner controlled antecedents of prosessing

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School of Business | Master's thesis
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Date
2000
Major/Subject
Markkinointi
Mcode
Degree programme
Language
en
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Description
Keywords
Mainonta, Internet, Tehokkuus, Motivaatio, Osaaminen, Verkkokauppa
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