Clearing the paradigmatic fog: A rejoinder to responses
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A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
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2023-08
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Language
en
Pages
5
Series
Industrial Marketing Management, Volume 113, pp. 295-299
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Advancing business marketing theory and research, Clarifying metatheoretical analysis, Clearing the paradigmatic fog in b2b marketing, Comparing the North American mainstream research with the IMP research
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Citation
Möller, K & Halinen, A 2023, ' Clearing the paradigmatic fog : A rejoinder to responses ', Industrial Marketing Management, vol. 113, pp. 295-299 . https://doi.org/10.1016/j.indmarman.2023.07.002