“Doing good is not bad for business” – Managerial perspective on sustainability strategies within the FMCG industry
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2022
Department
Major/Subject
Mcode
Degree programme
Management and International Business (MIB)
Language
en
Pages
74 + 17
Series
Description
Thesis advisor
Piekkari, RebeccaEräpolku, Emilia
Keywords
sustainability, csr, fmcg, millennial, gen-z