Ostaja-myyjä suhteen arvo yritysmarkkinoilla. Case: Nokia Oyj.

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Volume Title

School of Business | Master's thesis
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Date

2007

Major/Subject

Markkinointi

Mcode

Degree programme

Language

fi

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Keywords

markkinointi, suhdemarkkinointi, business-to-business, asiakkaat, luottamus

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