The Concept, Benefits, and Building of Brand Equity

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Journal Title
Journal ISSN
Volume Title
School of Business | Bachelor's thesis
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Author
Date
2023
Department
Markkinoinnin laitos
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
33
Series
Description
Thesis advisor
Mikkonen, Ilona
Keywords
brand equity, customer-based brand equity, brand awareness, brand associations, brand loyalty, perceived quality, differentation, sustainable competitive advantage
Other note
Citation
Permanent link to this item
https://urn.fi/URN:NBN:fi:aalto-202305283406
Collections
[kand] Kauppakorkeakoulu / BIZ