The Importance of Storytelling in Attracting Capital for Startups

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorKajalo, Sami
dc.contributor.authorArgillander, Sara
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-10-18T16:01:28Z
dc.date.available2020-10-18T16:01:28Z
dc.date.issued2020
dc.format.extent33 + 1
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/47018
dc.identifier.urnURN:NBN:fi:aalto-202010185912
dc.language.isoenen
dc.programmeMarkkinointien
dc.subject.keywordstorytellingen
dc.subject.keywordstartup financeen
dc.subject.keywordlegitimacyen
dc.subject.keywordentrepreneurshipen
dc.titleThe Importance of Storytelling in Attracting Capital for Startupsen
dc.titleA literature reviewen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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