Corporate branding and its exploitation in a global supplier context: case metal industry corporation.

Simple item page
dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorLähtönen, Anu
dc.contributor.departmentMarkkinoinnin ja johtamisen laitosfi
dc.contributor.departmentDepartment of Marketing and Managementen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T15:11:52Z
dc.date.available2020-11-17T15:11:52Z
dc.date.issued2007 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/58103
dc.identifier.urnURN:NBN:fi:aalto-2020111716956
dc.language.isoenen
dc.programme.majorMarketingfi
dc.rights.accesslevelclosedAccess
dc.subject.keywordmarkkinointifi
dc.subject.keywordmetalliteollisuusfi
dc.subject.keywordbranditfi
dc.subject.keywordbusiness-to-businessfi
dc.subject.keywordalihankintafi
dc.subject.keywordkansainväliset yhtiötfi
dc.titleCorporate branding and its exploitation in a global supplier context: case metal industry corporation.en
dc.type.okmG2 Pro gradu, diplomityö 
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis 
local.aalto.digiauthask
local.aalto.digifolderAalto_46489
local.aalto.idthes10611
local.aalto.openaccessno

Files

Collections

[gradu] Kauppakorkeakoulu / BIZ