Reading advertising on both sides of the rainbow - Examining the differences in interpretations of homosexually double-coded advertising between heterosexual and homosexual women

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorMikkonen, Ilona
dc.contributor.departmentMarkkinoinnin ja johtamisen laitosfi
dc.contributor.departmentDepartment of Marketing and Managementen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T14:35:20Z
dc.date.available2020-11-17T14:35:20Z
dc.date.issued2005
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/57399
dc.identifier.urnURN:NBN:fi:aalto-2020111716252
dc.language.isoenen
dc.programme.majorMarketingfi
dc.rights.accesslevelclosedAccess
dc.subject.keywordmarkkinointifi
dc.subject.keywordmainontafi
dc.subject.keywordsukupuolifi
dc.subject.keywordelämäntapafi
dc.subject.keywordasenteetfi
dc.subject.keywordkuluttajakäyttäytyminenfi
dc.titleReading advertising on both sides of the rainbow - Examining the differences in interpretations of homosexually double-coded advertising between heterosexual and homosexual womenen
dc.type.okmG2 Pro gradu, diplomityö
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis
local.aalto.digiauthask
local.aalto.digifolderAalto_46996
local.aalto.idthes9901
local.aalto.openaccessno
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