Reading advertising on both sides of the rainbow - Examining the differences in interpretations of homosexually double-coded advertising between heterosexual and homosexual women
dc.contributor | Aalto-yliopisto | fi |
dc.contributor | Aalto University | en |
dc.contributor.author | Mikkonen, Ilona | |
dc.contributor.department | Markkinoinnin ja johtamisen laitos | fi |
dc.contributor.department | Department of Marketing and Management | en |
dc.contributor.school | Kauppakorkeakoulu | fi |
dc.contributor.school | School of Business | en |
dc.date.accessioned | 2020-11-17T14:35:20Z | |
dc.date.available | 2020-11-17T14:35:20Z | |
dc.date.issued | 2005 | |
dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/57399 | |
dc.identifier.urn | URN:NBN:fi:aalto-2020111716252 | |
dc.language.iso | en | en |
dc.programme.major | Marketing | fi |
dc.rights.accesslevel | closedAccess | |
dc.subject.keyword | markkinointi | fi |
dc.subject.keyword | mainonta | fi |
dc.subject.keyword | sukupuoli | fi |
dc.subject.keyword | elämäntapa | fi |
dc.subject.keyword | asenteet | fi |
dc.subject.keyword | kuluttajakäyttäytyminen | fi |
dc.title | Reading advertising on both sides of the rainbow - Examining the differences in interpretations of homosexually double-coded advertising between heterosexual and homosexual women | en |
dc.type.okm | G2 Pro gradu, diplomityö | |
dc.type.ontasot | Master's thesis | en |
dc.type.ontasot | Pro gradu -tutkielma | fi |
dc.type.publication | masterThesis | |
local.aalto.digiauth | ask | |
local.aalto.digifolder | Aalto_46996 | |
local.aalto.idthes | 9901 | |
local.aalto.openaccess | no |