Reading advertising on both sides of the rainbow - Examining the differences in interpretations of homosexually double-coded advertising between heterosexual and homosexual women
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School of Business |
Master's thesis
Checking the digitized thesis and permission for publishing
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Instructions for the author
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Date
2005
Major/Subject
Marketing
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Degree programme
Language
en
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Description
Keywords
markkinointi, mainonta, sukupuoli, elämäntapa, asenteet, kuluttajakäyttäytyminen