The Impact of Corporate Environmental Activities on Consumers' Purchase Intentions in a Luxury Context
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School of Business |
Bachelor's thesis
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Authors
Date
2023
Department
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Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
47 + 5
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Description
Thesis advisor
Shukla, PauravKeywords
corporate environmental responsibility, corporate social responsibility, luxury, consumer behavior