The Impact of Corporate Environmental Activities on Consumers' Purchase Intentions in a Luxury Context

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Volume Title
School of Business | Bachelor's thesis
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Date
2023
Major/Subject
Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
47 + 5
Series
Description
Thesis advisor
Shukla, Paurav
Keywords
corporate environmental responsibility, corporate social responsibility, luxury, consumer behavior
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Citation