Selling e-commerce innovations: How do CMOs and CIOs describe their roles and relationships in the e-commerce adoption process?
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School of Business |
Master's thesis
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Authors
Date
2012
Major/Subject
Marketing
Markkinointi
Markkinointi
Mcode
Degree programme
Language
en
Pages
111
Series
Abstract
Selling e-commerce innovations How do CMOs and CIOs describe their roles and relationships in the e-commerce adoption process?Description
Keywords
innovation sales, innovation adoption, industrial buying behavior, e-commerce, Chief Marketing Officer (CMO), Chief Information Officer (CIO)