Marketing, market-based assets and capabilities, core business processes, and financial performance in Finnish companies

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.authorKiesi, Anssi 
dc.contributor.departmentDepartment of Marketingen
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2013-01-14T11:34:50Z
dc.date.available2013-01-14T11:34:50Z
dc.date.dateaccepted2012-08-07 
dc.date.issued2012 
dc.description.abstractMarketing, Market-based Assets and Capabilities, Core Business Processes, and Financial Performance in Finnish Companiesen
dc.ethesisid13012 
dc.format.extent88 
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/7356
dc.identifier.urnURN:NBN:fi:aalto-201301151059
dc.language.isoenen
dc.locationP1 I
dc.programme.majorMarketingen
dc.programme.majorMarkkinointifi
dc.subject.heleconmarkkinointi 
dc.subject.heleconmarketing 
dc.subject.heleconliiketalous 
dc.subject.heleconbusiness economics 
dc.subject.heleconprosessit 
dc.subject.heleconprocesses 
dc.subject.helecontuotekehitys 
dc.subject.heleconproduct development 
dc.subject.helecontoimitusketju 
dc.subject.heleconsupply chain 
dc.subject.heleconsuhdetoiminta 
dc.subject.heleconpublic relations 
dc.subject.heleconosaaminen 
dc.subject.heleconknow how 
dc.subject.heleconsuorituskyky 
dc.subject.heleconefficiency 
dc.subject.keywordMarketing 
dc.subject.keywordcore business processes 
dc.subject.keywordproduct development management 
dc.subject.keywordsupply chain management 
dc.subject.keywordcustomer relationship management 
dc.subject.keywordmarket-based assets 
dc.subject.keywordmarket-based capabilities 
dc.subject.keywordresource-based view 
dc.subject.keywordfinancial performance 
dc.titleMarketing, market-based assets and capabilities, core business processes, and financial performance in Finnish companiesen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.dcmitypetexten
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu tutkielmafi
local.aalto.idthes13012
local.aalto.openaccessyes

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