Marketing, market-based assets and capabilities, core business processes, and financial performance in Finnish companies
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Unless otherwise stated, all rights belong to the author. You may download, display and print this publication for Your own personal use. Commercial use is prohibited.
Authors
Date
2012
Major/Subject
Marketing
Markkinointi
Markkinointi
Mcode
Degree programme
Language
en
Pages
88
Series
Abstract
Marketing, Market-based Assets and Capabilities, Core Business Processes, and Financial Performance in Finnish CompaniesDescription
Keywords
Marketing, core business processes, product development management, supply chain management, customer relationship management, market-based assets, market-based capabilities, resource-based view, financial performance