End customer-driven sales channel management. Case: Abb Industry Oy
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School of Business |
Master's thesis
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Instructions for the author
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Date
2000
Department
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Markkinointi
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Language
en
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Keywords
Korkea teknologia, Teknologia, Asiakkaat, Palvelut, Strategia, Johtaminen, Räätälöinti, Segmentointi