Changing to a value-based pricing strategy in the marketing industry – case Finnish marketing agency
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2018
Department
Major/Subject
Mcode
Degree programme
Entrepreneurship and Innovation Management
Language
en
Pages
79+2
Series
Description
Thesis advisor
Gartner, JohannesKeywords
value-based pricing, customer value-based pricing, pricing strategy, marketing agency