The Impact of Licensed Visual Brand Elements on Social Media Engagement

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorBaumann, Ralf
dc.contributor.departmentMedian laitosfi
dc.contributor.departmentDepartment of Mediaen
dc.contributor.schoolTaiteiden ja suunnittelun korkeakoulufi
dc.contributor.schoolSchool of Arts, Design and Architectureen
dc.date.accessioned2018-12-05T10:03:37Z
dc.date.available2018-12-05T10:03:37Z
dc.date.issued2018
dc.format.extent66
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/34867
dc.identifier.urnURN:NBN:fi:aalto-201812045882
dc.language.isoenen
dc.locationP1 OPINNÄYTTEET D 2018 Baumann
dc.programme.majorNew Media Design and Productionen
dc.publisherAalto Universityen
dc.publisherAalto-yliopistofi
dc.subject.keywordnew mediaen
dc.subject.keywordsocial mediaen
dc.subject.keywordbrandsen
dc.subject.keywordlicensingen
dc.subject.keywordmobile gamesen
dc.subject.keywordFacebooken
dc.subject.keywordcharactersen
dc.subject.otherNew mediaen
dc.titleThe Impact of Licensed Visual Brand Elements on Social Media Engagementen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.dcmitypetexten
dc.type.ontasotMaster's thesisen
dc.type.ontasotDiplomityöfi
local.aalto.barcode1210032925
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