The Impact of Licensed Visual Brand Elements on Social Media Engagement

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School of Arts, Design and Architecture | Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Location:
P1 OPINNÄYTTEET D 2018 Baumann
Date
2018
Major/Subject
New Media Design and Production
Mcode
Degree programme
Language
en
Pages
66
Series
Description
Keywords
new media, social media, brands, licensing, mobile games, Facebook, characters
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