Managing retail events. Case Kraft Foods
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
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Author
Date
2005
Major/Subject
Logistics
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
Logistiikka, Vähittäiskauppa, Kampanjointi, Toimitusketju, Päivittäistavarat, Elintarviketeollisuus, Yhteistyö
