Essays on Financial Innovation

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorVokata, Petra
dc.contributor.departmentRahoituksen laitosfi
dc.contributor.departmentDepartment of Financeen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.contributor.supervisorKeloharju, Matti, Prof., Aalto University, Department of Finance, Finland
dc.date.accessioned2020-01-13T10:01:09Z
dc.date.available2020-01-13T10:01:09Z
dc.date.issued2019
dc.description.abstractThis doctoral dissertation contributes to the empirical literature on financial innovation by providing new evidence on the performance, security design, and proliferation of a recent financial innovation—retail structured products. The essence of these securities is the packaging of embedded derivatives with traditional securities, such as bonds and equities. The bundled securities are complex and give investors access to non-linear and often exotic payoffs. In the first essay, I show that banks engineer and sell to U.S. households complex securities with attractive yields but negative returns. I document this in a sample of over 20,000 yield enhancement products (YEP), which became a $20 billion market after the post-crisis fall in interest rates. YEPs carry a significant downside risk and, according to regulators, are frequently missold to inexperienced investors. The products lose money both ex ante and ex post due to their largely hidden fees: on average, YEPs charge 7% in annual fees and subsequently lose 7% relative to risk-adjusted benchmarks. The fees remain large even after the SEC mandated disclosure of product values. In the second essay, I study the determinants of innovation in security design by analyzing $5 trillion market for retail structured products over 2002–2015. I show that demand correlates with the quoted rates of the securities which govern their potential upside returns and downside protection. At the same time, demand is inelastic with respect to the intrinsic value of the securities. Banks make securities more attractive to retail investors by enhancing their quoted rates with value-decreasing "add-ons", particularly at times when simple securities offer low upside potential. In the third essay, "Marketing Financial Innovation," joint work with Christopher Hansman and Harrison Hong, we quantify the importance of marketing by focusing on informational spillovers from competitive entry. We apply our novel approach to the incipient market for structured retail products in Finland from 2000-2014. When a bank starts selling a product in a zip-code, early-mover banks experience higher rather than lower sales, contrary to standard competitive effects. We use quarter-by-zip fixed effects and a bank-merger based difference-in-difference strategy to identify marketing spillovers. We examine how switching costs and advertisement free-riding influence customer adoption rates.en
dc.format.extent189
dc.identifier.isbn978-952-60-8544-9 (printed)
dc.identifier.issn1799-4934 (printed)
dc.identifier.issn1799-4934 (ISSN-L)
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/42424
dc.identifier.urnURN:NBN:fi:aalto-202001131548
dc.language.isoenen
dc.opnTalpsepp, Tõnn, Prof., Estonian Entrepreneurship University of Applied Sciences, Estonia
dc.publisherAalto Universityen
dc.publisherAalto-yliopistofi
dc.relation.haspart[Publication 1]: Petra Vokata. Engineering Lemons, Unpublished Manuscript.
dc.relation.haspart[Publication 2]: Petra Vokata. Innovations in Retail Security Design: Global Evidence, Unpublished Manuscript.
dc.relation.haspart[Publication 3]: Christopher Hansman, Harrison Hong, Petra Vokata. Marketing Financial Innovations, Unpublished Manuscript.
dc.relation.ispartofseriesAalto University publication series DOCTORAL DISSERTATIONSen
dc.relation.ispartofseries87/2019
dc.subject.keywordfinancial innovationen
dc.subject.keywordfinanceen
dc.subject.keywordmarketingen
dc.subject.otherFinanceen
dc.titleEssays on Financial Innovationen
dc.typeG5 Artikkeliväitöskirjafi
dc.type.dcmitypetexten
dc.type.ontasotDoctoral dissertation (article-based)en
dc.type.ontasotVäitöskirja (artikkeli)fi
local.aalto.acrisexportstatuschecked 2020-02-13_1612
local.aalto.archiveyes
local.aalto.formfolder2020_01_13_klo_10_26
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