The influence of Instagram reel atmospherics on consumer attitudes through mental imagery and anticipated pleasure in the context of women`s fashion

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorAsikainen, Sanna-Katriina
dc.contributor.advisorPaasonen, Petra
dc.contributor.authorHannila, Mia
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2023-06-18T16:00:32Z
dc.date.available2023-06-18T16:00:32Z
dc.date.issued2023
dc.format.extent97 + 4
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/121515
dc.identifier.urnURN:NBN:fi:aalto-202306183887
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeMarketingen
dc.subject.keywordatmosphericsen
dc.subject.keywordmental imageryen
dc.subject.keywordvividnessen
dc.subject.keywordanticipated pleasureen
dc.subject.keywordattitudesen
dc.titleThe influence of Instagram reel atmospherics on consumer attitudes through mental imagery and anticipated pleasure in the context of women`s fashionen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno
Files