The influence of Instagram reel atmospherics on consumer attitudes through mental imagery and anticipated pleasure in the context of women`s fashion

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2023
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
97 + 4
Series
Description
Thesis advisor
Asikainen, Sanna-Katriina
Paasonen, Petra
Keywords
atmospherics, mental imagery, vividness, anticipated pleasure, attitudes
Other note
Citation