What are the drivers for using personal finance management applications and what kind of user groups are identified?

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorKajalo, Sami
dc.contributor.authorJakimtchouk, Jana
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-12-06T17:04:12Z
dc.date.available2020-12-06T17:04:12Z
dc.date.issued2020
dc.format.extent80 + 4
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/97295
dc.identifier.urnURN:NBN:fi:aalto-2020120656129
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeMarketingen
dc.subject.keywordtechnology adoptionen
dc.subject.keywordtechnology acceptanceen
dc.subject.keywordpost-adoptive technology usageen
dc.subject.keywordmobile bank applicationsen
dc.subject.keywordfinancial industry disruptionen
dc.subject.keywordtask technology fit theoryen
dc.subject.keywordUTAUT2en
dc.titleWhat are the drivers for using personal finance management applications and what kind of user groups are identified?en
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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