Understanding the effect of social media marketing on brand loyalty and brand awareness

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorMikkonen, Ilona
dc.contributor.authorLajunen, Olivia
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2023-06-04T16:00:20Z
dc.date.available2023-06-04T16:00:20Z
dc.date.issued2023
dc.format.extent27
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/121201
dc.identifier.urnURN:NBN:fi:aalto-202306053583
dc.language.isoenen
dc.programmeMarkkinointien
dc.subject.keywordsocial mediaen
dc.subject.keywordsocial media marketingen
dc.subject.keywordbrand loyaltyen
dc.subject.keywordbrand awarenessen
dc.titleUnderstanding the effect of social media marketing on brand loyalty and brand awarenessen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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