How nonprofit organizations persuade potential volunteers – a rhetorical analysis of volunteer recruitment communication on nonprofit websites

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2020
Major/Subject
Mcode
Degree programme
Corporate Communication
Language
en
Pages
59 + 5
Series
Description
Thesis advisor
Eräranta, Kirsi
Keywords
volunteers, volunteer recruitment, nonprofit organizations, rhetoric
Citation