Genuine products, passionate people and brands with a mission: Analyzing brand authenticity in the context of Scandinavian design
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School of Arts, Design and Architecture |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
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P1 OPINNÄYTTEET D 2019 Iso-Markku
Authors
Iso-Markku, Pilvi
Date
2019
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Mcode
Degree programme
International Design Business Management
Language
en
Pages
57+2
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Description
Supervisor
Lehtonen, MiikkaThesis advisor
Lehtonen, MiikkaKeywords
authenticity, brand authenticity, Scandinavian design, content analysis, Nordic design, website