Start-Up Entrepreneurs as Accelerators of Digital Platform Economy
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Journal Title
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Volume Title
Perustieteiden korkeakoulu |
Master's thesis
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Authors
Date
2018-06-18
Department
Major/Subject
Enterprise Systems
Mcode
SCI3043
Degree programme
Master’s Programme in Computer, Communication and Information Sciences
Language
en
Pages
74
Series
Abstract
The digital platform economy is gradually gaining popularity in many countries and industries. The platform economies have created a remarkable transformation in healthcare, banking, transportation, and energy industries around the world. The concept triggers a viral effect because many users are attracted to it. Consequently, a momentum for growth is created. Digital platform economies capture and transmit extensive data over the Internet, allowing individuals and firms to gain valuable knowledge and use it for development. Furthermore, they create a chance for the lead organizations to re-think their business strategies, structures, management, and models because firms in such economies must sustain an ecosystem of partners to remain competitive in the market. Most importantly, they can create value in two significant ways. First, they facilitate transactions between individuals and firms. Second, they allow innovation to take place, which further ensures that technology can be used to create complementary products. What is more, the entities behind such transactions and change can be located anywhere in the world, meaning that skills can be shared on the platform and that a nation can benefit from expertise from a range of sources. Notably, start-up companies and individuals have taken advantage of this concept to create profit and in the process contribute towards the growth and development of economies around the world. For example, the most successful platforms include Amazon, Alibaba, and Facebook. Specifically, they have ensured that consumers access their products efficiently from anywhere in the world and that the productivity levels of many sectors are enhanced. This thesis aims to study the phenomenon further by trough literature review and interviews of key persons from startups, venture capitalists, and larger enterprises. The study focuses on the role of the startups as accelerators of digital platform economy, their problems, and cooperation with larger companies.Description
Supervisor
Mäntylä, MarttiThesis advisor
Mäntylä, MarttiKeywords
startups, platforms, platform economy, startup cooperation