Project Raaw: the future of traditional market hall (A case study of Hakaniemi Kaupphalli, Finland)
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Journal Title
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School of Arts, Design and Architecture |
Master's thesis
Location:
P1 OPINNÄYTTEET D 2017 Shih
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Authors
Date
2017
Department
Major/Subject
Mcode
Degree programme
Product and Spatial Design
Language
en
Pages
128
Series
Abstract
The traditional market hall is strongly associated with memories, culture and history. However, the societal structure with its living style, diet habits and personal mobility that goes along with it change rapidly. Traditional market halls are no longer located in the hub of residential living areas nor are they anymore daily grocery shopping destinations. In Finland, visiting traditional market halls has become a new luxurious activity and it is not as reachable by younger generations. Despite the fact that consumers want the market hall to stay true to its traditional trading purpose, the gap between generations is becoming bigger. The existential value of the traditional market hall is facing a challenge. It is not enough for the market hall to sustain itself as a mere food provider. This thesis aims to explore the new role for the traditional market hall. The study is focused on the Hakaniemi market hall in Helsinki, Finland. The market hall has not changed its role substantially in the last century and is seems to be facing a changing point in order to sustain itself for generations to come. Furthermore, this study tries to provide different methods for improving the communication between consumers and merchants. This research is conducted with the purpose of understanding the traditional market hall through the different views of stakeholders. The stakeholders include the Helsinki wholesale market department from the City of Helsinki, vendors from Hakaniemi market hall, and consumers. Insights were also gathered through a trend analysis and field observations in the Hakaniemi market hall. The results indicate that the traditional market hall needs to upgrade its visiting experience by embracing the novel role of an educator. The role as an educator allows for the market hall to go beyond the conventional boundaries between consumers and vendors. This study proposes a new platform to form a knowledge bank for the Hakaniemi market hall, and a series of food workshops and events as a method that could be used for promotional purposes in the future.Description
Supervisor
Sali, TimoThesis advisor
Van der Lei , AnnaKeywords
food, cultural intergradation, traditional market hall, revive tradition
Other note
Shih, Hsiao Chun