SEO and its effect on organic traffic and organic sales in horticultural retail business
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2019
Department
Major/Subject
Mcode
Degree programme
Information and Service Management (ISM)
Language
en
Pages
112
Series
Abstract
Search Engine Optimization (SEO) is using different tactics to make a website more attractive to search engines. The goal of SEO is to rank high on search engine search result pages (SERP) and through increased ranking attract more traffic. While there are universal guidelines in SEO work, to achieve best possible results SEO work needs to be customized to serve individual needs such as business goals and website content. This thesis was conducted as a case work for a horticultural retail company. The case company operates in low competitive environment and has been competing online for many years prior any SEO efforts which defines the case study’s SEO environment.Description
Thesis advisor
Kuosmanen, TimoKeywords
SEO, search engine optimization, Magento, landing page optimization, e-commerce
Other note
The year of approval showing in the abstract of the thesis is 2020.
Tutkielman tiivistelmätiedoissa näkyvä hyväksymisvuosi on 2020.
Tutkielman tiivistelmätiedoissa näkyvä hyväksymisvuosi on 2020.