Creation of a new direct marketing advertising media by the convergence of mobile telephony and the Internet
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Journal Title
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Volume Title
School of Business |
Master's thesis
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Instructions for the author
Instructions for the author
Authors
Date
1999
Department
Major/Subject
Markkinointi
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
Mainonta, Suoramarkkinointi, Puhelin, Kuluttajakäyttäytyminen